DU // TUESDAY MOVIE

A Yahoo homepage Custom Ad idea pitched to du, to promote their part- nership with VOX cinemas and the du Tuesday offer.

The Ad starts with a teaser of a cinema ticket floating on the page. post click, theater curtains close on the page then open back, revealing a retro cinema sign with the offer details.

The illustrated retro theme was suggested to make the Ad fun and enter- taining for the younger targeted audience.