IKEA // IT'S ALL IN A BOX

A Yahoo homepage Custom Ad created for IKEA, for their promotional cam- paign following their opening in Egypt.

The Ad starts with pieces of furniture floating from the middle of the page into the MPU Ad unit. post click, the page transits to the full Ad experience by transforming into a box, reflecting the slogan “It's all in a box”.

The rest of the Ad elements appear alongside the TVC and a call to action leading to the client's website for more details.